How likely are your customers to recommend your business or products?
Frictionless payments is going to be the new norm if your business plans on surviving. Make it as simple as possible for your customer to pay in their preferred payment method is a strategy that all businesses should take seriously if they want to keep their customers. If not your competitor will adopt the strategy and you will lose out. So please start implementing these next five steps to improve your customers checkout.
Communicate with customer
Don't assume that you know what your clients want instead of asking them. Communicate with the consumer because only they can explain the challenges they're experiencing and how you can help them. Before you start launching something new or making changes to an existing problem communicate with consumers to tailor the solution.
(Net Promoter score) is an index from 100-100 that measures the willingness of your customers to recommend your company to their friends and family. If you don't have something like this in place now, start one ASAP. Having your customers post about it on social media will help you increase business because people trust what their peers experiences were for your product or business.
Get staff involved
Getting your staff involved with enhancing the customers checkout is crucial. Training them to understand how important it is to understand your customers behavior will help increase sales and prevent fraud. Your employees play a big part in the overall experience. Make sure staff is trained on your products and payment technology so they can help capture these key analytics during checkout.
Structuring business relationships with customers will create loyalty and an open line of communication between your customers. Consistently providing great service, recording previous interactions, make sure all channels communicate so your customers don't have to start from scratch and repeat their story over multiple time. This will defientntly help create long-term personal human connection.
Social media is a great way to connect with your customers in real-time. This will also help you see who your customers are and get a peak into what their lifestyle and interests are. Having a full time social media guru focus on connecting with your customers is so worth it.